SEO & Digital Marketing Specialist

Job Brief:

We are looking for a skilled SEO & Digital Marketing Specialist with at least 1 year of experience in search engine optimization, paid advertising, and content strategy. The ideal candidate should be proficient in running Google Ads, Facebook Ads, and Instagram Ads, optimizing website content for SEO, and collaborating with the team to execute marketing campaigns. This role also requires direct interaction with clients to understand their needs and deliver the best digital marketing solutions.

Responsibilities:

• Plan and execute Google Ads, Facebook Ads, and Instagram Ads campaigns.
  
  
• Optimize website content, blogs, and landing pages for SEO and keyword ranking.
  
  
• Perform on-page and off-page SEO, including backlink building and technical SEO audits.
  
  
• Track, analyze, and report on SEO & PPC campaign performance.
  
  
• Collaborate with the development team for SEO-friendly website enhancements.
  
  
• Research trends and implement new strategies to improve organic traffic and ad ROI.
  
  

Requirements

• Proven experience as IT director or similar role
• Experience in analysis, implementation and evaluation of IT systems and their specifications
• Sound understanding of computer systems (hardware/software), networks etc.
• Experience in controlling information technology budget
• Excellent organizational and leadership skills
• Outstanding communication abilities
• BSc/BA in computer science, engineering or relevant field; MSc/MA will be a plus
• Communicate with clients to understand their business goals and provide digital marketing solutions.

Requirements:

• 1+ year of experience in SEO & digital marketing.
  
• Strong knowledge of Google Ads, Facebook Ads, and Instagram Ads.
  
• Proficiency in SEO tools like Google Analytics, SEMrush, Ahrefs, and Search Console.
  
• Experience with keyword research, backlink building, and competitor analysis.
  
• Familiarity with content strategy, website optimization, and blog writing.
  

Excellent communication skills for team collaboration and client interactions.